Practical guides on using AI for content creation, voice training, and writing workflows.
Before you migrate off your CRM, open it up and actually look at what’s inside. The automations nobody remembers building, the tags with no clear purpose, the fields three people filled in three different ways — none of it transfers cleanly unless you audit it first. Here’s the checklist I run every client through before we touch a new platform.
Nobody tells you that switching to AI content doesn’t eliminate the work — it just moves it. You’re still choosing your difficult. The question is which kind of hard you’d rather deal with.
Everyone tells AI to write in a warm, professional, conversational tone — and then wonders why the output doesn’t sound like them. Adjectives describe a feeling. They don’t give Claude anything specific enough to work with. Here’s what does.
Most people come to AI content thinking they need to develop a voice. What I’ve found, every single time, is that the voice already exists — the profile just makes it visible enough for a tool to use. That distinction changes everything about how you approach the process.
Most service business websites could belong to anyone in the category. The ones that actually convert visitors into clients do a few specific things — and none of them require a redesign.
Someone told me they were “using AI for content.” When I asked what that looked like, they described typing a topic and posting what came out. That’s not AI helping you write — that’s AI writing instead of you. The two aren’t the same, and the difference shows up in every paragraph.
Most small business websites describe the business instead of speaking to the reader. Here’s why that happens and what to do about it.
Most people frustrated with AI content are solving the wrong problem. There are two separate issues producing the same symptom — and fixing one without the other still leaves you editing too much.
AI content erases the differentiation that makes someone hire you specifically. Here is how to use it without losing what makes your work yours.
AI-generated travel content sounds like it was written by someone who looked at a lot of travel writing but has never been anywhere. Here is how to fix it.