Hi, I’m Alissa

I’m a UX designer and AI experience strategist with 15 years of experience building systems around how people work.

I started Aligned Experience Design because I kept having the same experience: I’d find a way to use AI to make something in my own work genuinely easier, and immediately want to show someone else. That moment when something clicks — when a task that used to eat an hour of your week just stops being a problem — is one of my favorite things to be part of.

Most of the people I wanted to share that with don’t have a team to figure this out. They’re running their businesses on their own, they’re good at what they do, and they don’t have time to research platforms and troubleshoot integrations. They just need someone to get it working. That’s what I do.

I’m drawn to people who are building something they are passionate about — coaches, consultants, wellness practitioners, small service businesses. People who started their work to help others, not to manage software. When something I’ve built saves someone two hours a week, or means they stop missing calls, or lets them finally stay consistent with something they’d been putting off for months — that’s the work I’m here for.

My background is design, which means I approach technology from the human side first. The question I’m always asking is: what does this person need, and what’s the simplest way to build it? I’ve been applying that thinking to systems design for 15 years. For the past couple of years, I’ve been applying it to AI — building things for my own workflows first, then building them for clients.