Building authority and reach through content — for service businesses and non-writers.
Most people frustrated with AI content are solving the wrong problem. There are two separate issues producing the same symptom — and fixing one without the other still leaves you editing too much.
I didn’t start my career as someone who creates content. Here’s what it actually looks like to use AI for content when writing isn’t your thing.
There’s a version of using AI for content that’s genuinely bad. And a version that works. The difference is where the ideas come from.
Most small business owners think about the wrong outcome from content marketing. Here’s what it actually produces when it’s working.
Writing every word myself isn’t something I particularly value. What I value is getting the idea out. AI changed the math on that.