Why AI Content Sounds Like AI (And How to Fix It)
There is a recognizable pattern to AI-generated content and most people can spot it now. The pattern is real. But it comes from a specific cause, and the cause is fixable.
-
-
Your Voice Is Your Brand. Here’s How to Protect It When You Use AI.
For coaches, the brand and the person are the same thing. Here is how to make sure your AI content reflects that.
-
How to Use AI for Content Without Losing Your Authentic Voice
The authenticity concern about AI content is legitimate. But the problem isn’t AI — it’s the gap between what most people give AI to work with and what it actually needs to produce something worth publishing under your name.
-
Why Your Destination Guides Sound Like AI (And How to Fix It)
Real destination guides have a point of view. AI produces templates. Here is what makes the difference and how to close the gap.
-
Why Law Firms Miss High-Value Client Calls (And What to Do About It)
Someone calling a law firm for the first time is dealing with something urgent. When that call goes to voicemail, the calculus is simple: they call the next firm.
-
What Small Business Owners Need to Know About AI Content
The most common objection I hear comes in three forms: it’s not authentic, it sounds like AI, everyone will know. All three are true of untrained AI content. None of them are inherent limitations of the technology.
-
The Missed Call Problem for Massage Therapists and Bodywork Practices
Massage therapists spend their working hours with clients. The phone is on silent. Here is what happens to the callers who don’t leave a message, and how to fix it.
-
I Built My Own Voice Profile Before I Built It for Anyone Else
I was impressed by how fast AI could draft content from my bullet points. Then I noticed I was spending as much time editing as I would have spent writing. Here is what I did about it, and what I learned about my own writing in the process.
-
Why Counseling Practices Miss the Clients Who Need Them Most
Someone calling a counseling practice for the first time is doing something that took courage. A voicemail prompt at the wrong moment doesn’t just lose a client. Here is a better approach.
-
The Difference Between Using AI and Training AI to Use You
Most people prompt AI every time they need something. There is a different model — configuration over prompting — where the AI already knows your voice, your audience, and your system before you type a word.
