Why Your Destination Guides Sound Like AI (And How to Fix It)
Real destination guides have a point of view. AI produces templates. Here is what makes the difference and how to close the gap.
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How to Start Using AI for Content When You’ve Never Thought of Yourself as a Writer
I didn’t start my career as someone who creates content. Here’s what it actually looks like to use AI for content when writing isn’t your thing.
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Your Expertise Is the Product. AI Just Helps You Get It Out of Your Head.
There’s a version of using AI for content that’s genuinely bad. And a version that works. The difference is where the ideas come from.
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Content Marketing Isn’t About Blogging. Here’s What It’s Actually For.
Most small business owners think about the wrong outcome from content marketing. Here’s what it actually produces when it’s working.
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You Don’t Need to Be a Writer to Build Authority Online
Writing every word myself isn’t something I particularly value. What I value is getting the idea out. AI changed the math on that.