Non Writers

Switching to AI content doesn't remove the hard part. It moves it. Here's the trade-off nobody mentions, and how to choose which difficult you want.

After years of informal website audits, the sites that work share a handful of things. None of them are design decisions.

Typing a topic and posting what comes out isn't AI helping you write. It's AI writing instead of you, and the difference shows in every paragraph.

I looked at six physical therapy websites and couldn't tell them apart. They weren't bad — they were brochures, which is a different problem.

Most people frustrated with AI content are solving the wrong problem. Two things fix it, and neither one is switching to a different tool.

I didn't start my career as someone who creates content. Here's what it actually looks like to use AI for content when writing isn't your thing.

There's a version of using AI for content that's genuinely bad. And a version that works. The difference is where the ideas come from.

Most small business owners think about the wrong outcome from content marketing. Here's what it actually produces when it's working.

Writing every word myself isn't something I particularly value. What I value is getting the idea out. AI changed the math on that.