Wellness Business

A chiropractor who owns her practice still has to email someone to fix a sentence on her own website. Here's what changes when the site can be edited by conversation.

Wellness clients are unusually good at detecting when something is performed. Generic content reads as exactly that.

In wellness the practitioner is the product. Here's how to use AI for the writing without flattening the thing people came for.

You're in a session with your hands on a client. The phone rings. There is no version of this where you answer it.