I've spent fifteen years figuring out what people actually need. Now I build it for one business at a time.

I'm Alissa Condra. For most of my career I've been a UX designer and researcher — sitting with people while they work, watching where they hesitate, and figuring out what's actually going wrong rather than what they told me was going wrong. Healthcare, nonprofits, financial services, startups: enterprise customers with enterprise budgets and enterprise problems.

Aligned XD is that same work, aimed at businesses small enough that the owner is still doing all of it themselves. A coach running a membership. A physical therapy practice answering its own phones. People who don't have a product team, an ops hire, or a six-figure software budget — just six tools that don't talk to each other and a growing sense that fixing it is its own full-time job.

I don't run an agency. There's no account manager, no ticket queue, and no explaining your business twice. When you work with me, you work with me — the same person who did the research is the person who builds the system and the person who answers when something breaks.