My own site
Being a designer didn't make my website faster to finish.
Even with a visual builder, matching the page to what I actually wanted was a real time investment. Now I make the same changes by describing them.
Read the case study →
The 2-Week Website Takeback
A website you can edit by talking to ChatGPT
Move from Wordpress, Wix, or Squarespace to a website you can update yourself, instantly
* Or Squarespace, Wix, Weebly, Framer, anything. No commitment consultation.
No developerNo page builderNo plugin renewalsNo waiting weeks for a new page
01 — The problem
You're tired of finding the time, remembering how to update your website, or asking (and paying) someone to do it for you.
Fixing a sentence, you can manage. Swapping a photo, probably. But a new page for the workshop you're running in two weeks, or a services page that no longer matches what you actually sell — that means emailing someone and waiting.
So the workshop goes out with a link to your home page. The services page keeps describing work you stopped doing two years ago. And you start to quietly dread sending anyone to your own website.
That's the real cost. Not the hosting bill.
t isn't only you. A lot of business owners, creators, and coaches are sick of WordPress, even their developers.
"Elementor used to be great but it is becoming increasingly bloated and pushing AI, secondary vendors, and other tools, combined with more complicated admin interface all of which really slow it down and are just plain annoying... FYI this review is from a developer with loads of experience, not a newbie."
— eblakely, WordPress.org review, April 2026"After weeks of trying to build a responsive homepage, I found Elementor excessively complex for tasks that I expected to be simple... It is also extremely heavy and slows down a website almost immediately after installation. Overall, Elementor feels bloated, unreliable, and far more complicated than it should be."
— muzammalkhalil, WordPress.org review, June 2026"Now it is a bloated disaster with changes that have made it become worse and worse – to the point of being unusable... Remember, the whole idea of a page builder is to make things easy for people to use – not more complicated as you have done!!"
— Avrom, WordPress.org review, August 202402 — What changes
After I'm done, you can edit with a chat prompt.
No builder to learn, no dashboard to log into. You describe what you want in the same words you'd use if you were emailing a developer — except nobody has to read the email.
Things my clients do themselves once we're done
✓Add a whole new page — an offer, a landing page for a talk, a waitlist
✓Change how a page is laid out, and have it still look right on a phone
✓Rework a services page that has stopped matching what you actually sell
✓Publish a blog post
✓Swap photos, update pricing, change the footer
✓Add a testimonial the day the client sends it, instead of putting it on a list
Things I still do
Answer questions, help when you get stuck. Or work through a new visual direction, a restructure, anything that changes how the whole site works.
That's a separate conversation when you need me, not a retainer.
03 — You already know how
You've already been doing this. Now you don't have to copy/paste
You decide what you want, you tell Claude or ChatGPT to make the change, and it's on your site, instantly. You get a preview link. If you like it, tell Claude or ChatGPT to publish it, and it's live in about thirty seconds, nothing new to learn.
After this, no more copy/paste
"Change the headline on the home page to 'Coaching for women in their second act' and make the button say Book a call."
I run my own site this way. A text change that used to take me ten minutes takes thirty seconds.A new page layout that used to take four hours also takes thirty seconds.
04 — Examples
See what changing your own website looks like.
A real before-and-after, with the full story behind the change.
05 — What's included
The 2-Week Website Takeback
A site designed for you, not assembled from a template.
I'm a UX designer with fifteen years of experience. You get an actual design — your brand, your structure, your words — not a theme with your logo dropped in.
Every post and page moved over, with your search rankings intact.
Every existing URL keeps working or redirects properly. Google doesn't notice anything except that your site got faster.
Set up on your Claude or ChatGPT account, not mine.
This is the part that matters. It's your account, your site, your files. I'm not holding anything you'd need to ask me for.
A custom skill that knows your site.
I build a set of instructions for Claude or ChatGPT covering your site's structure, your writing voice, and your publishing conventions. So when you say “write a post about X,” it comes out sounding like you and formatted correctly. I've built this for my own site — it's the reason “edit it yourself” is true instead of aspirational.
A recorded training session.
We sit down together and you make real changes to your real site while I watch. Not a demo of me doing it. You, doing it. Recorded, so you can rewatch it in four months when you've forgotten.
Every change reversible.
Every edit is saved as a version. If something breaks, you go back to yesterday. You cannot permanently ruin your site, which is the fear that stops most people from touching it.
One year of support after you go live.
Email or call me, no extra cost.
06 — How it works
Two weeks, start to finish.
Most agencies quote six to eight weeks for a rebuild. I'm not doing more work than they are — I'm doing it without a page builder fighting me, which is most of where that time goes.
01
The call
20 minutesI look at your current site and tell you whether this makes sense. Sometimes it doesn't — if you have a complex store or a membership with a thousand logins, I'll say so.
02
Design and build
2 weeksI design the site, move your content, set up hosting, and build your editing setup for Claude or ChatGPT. You review at a preview link.
03
Going live
One sessionWe put the site live, then you make your own changes with me on the call. Recorded.
04
After
1 yearQuestions answered for a year. Then the site is yours, and you don't need me.
07 — The money
What you're paying WordPress right now
Yearly line itemRange
Managed hosting$132–$420+
Plugin and theme licenses$100–$600+
Security and backups$60–$300+
Developer or agency maintenance$600–$6,000+
Every small edit$75–$175/hr freelance, $125–$250+/hr agency
Sources: Kinsta, WP Engine, and 2026 hosting and maintenance surveys.
Most solo businesses land between $1,500 and $4,000 a year. If you've handed maintenance to an agency, $4,000–$8,000. A landing page for a launch is several hours of someone's time at those rates, plus a wait for a slot in their week. Which is why most launches go out with a link to the home page, or to a less-professional social media post instead.
What this costs
$9,000$3,000once
For the next 2 clients only, in exchange for allowing me to use your finished website as a case study on this site.
Hosting afterwardFree or close to it
LicensesNone
Ongoing SupportFree for 1 year
You'll need access to Claude or ChatGPT. A paid plan may be needed, depending on the features you use.Tell me which one you prefer on our call and I'll explain the setup and any ongoing cost before we start.
Why the lower price
The standard price is still $9,000.
I'm offering the next two projects at $3,000 because I want two more real examples to show here. The trade is permission to use your finished website and the project as a case study.
Also included
Six bonuses to prevent any issues before they start
Bonus 1$500
The Ultimate Website Update Prompt Pack
Forty prompts, written out, for the changes you'll actually want to make. Change a headline. Add a testimonial. Build a page for a new offer. Fix something on mobile. Undo what you just did. You'll know you can change your site and still sit there wondering what to type — everyone does at first. This is what turns it into a habit.
Bonus 2$1,500
The Launch Page Kit
Four page layouts built into your site — a sales page, a waitlist, a free-download landing page, and a page for a talk or workshop. You get a new one by asking for it. Three months from now you'll launch something, and this is the moment you'd otherwise be writing someone a cheque.
Bonus 3$1,000
The SEO/AIO Findability Setup
Search Console connected, sitemap submitted, page titles and descriptions written for every page, and a short list of what to publish next based on what people in your field already search for.
Bonus 4$300
Your Before-And-After Report
One page with your real numbers — old load time against new, old annual cost against new, how long a change used to take against how long it takes now. Yours to post, send, or keep.
Bonus 5$600
The Ownership Report
One page listing every account your business runs on — domain, website, hosting, analytics, forms, email, booking, payments. Who owns each one, which card is on it, when it renews, and how to get back in if you're ever locked out. Most people can't answer “who controls my domain?” and find out at the worst possible moment, usually when whoever set it up has stopped replying.
Bonus 6$400
The 90-Day Review
Ninety days after you go live, we get back on a call. Bring whatever you've been avoiding and we'll do it together. By then you'll have had enough time using the site to know where you're getting ambitious or stuck.
Total bonus value$4,300
08 — Fit
Who this is for, and who it isn't.
This is right for you if
✓You're a coach, consultant, therapist, or solo practice with a content site
✓You've wanted a page for an offer or a workshop and put it off because of what making it would involve
✓You're paying someone for edits, or you've stopped asking because it's not worth the hassle
✓Your site is built on Elementor, Divi, or a theme you're afraid to touch
✓You're comfortable using AI, typing a sentence to describe what you want
This isn't right for you if
✕You run a store with real inventory and orders
✕You have a membership site with logins and gated content
✕You need multiple people editing with different permissions
✕You want someone to keep doing it for you — that's a fine choice, and it isn't this
I'll tell you on the call if I can't help, rather than build you the wrong thing.
09 — Guarantee
The promise
You can change your own website, even if you never have before. That's what I guarantee.
If you can't make your own edits after the training session, we keep going until you can — extra sessions, better instructions, whatever it takes, at no additional cost.
I also guarantee you'll love the design, the process, ownership, and control of a website that is exactly what you want.
10 — FAQ
Questions I get asked
What if I break it?+−
Every change is saved as a version, so it can be reviewed and reversed. You also see a preview before anything goes live. I train you on that process so you know how to check a change and how to undo one.
Do I need to know how to code?+−
No. You need to be able to describe what you want and review the result. Claude or ChatGPT handles the files underneath; I set up the site and teach you the parts you need.
Should I use Claude or ChatGPT?+−
Either can work. I set up the site around the tool you prefer and show you the same basic process: ask for a change, review the preview, and publish when it is right. The site itself is not locked to either company.
What happens to my Google rankings?+−
I keep existing URLs where possible and add redirects where they change. I also carry over page titles, descriptions, and content. That protects the signals your site already has, but no one can guarantee that rankings will stay the same or improve after a migration.
Can I still use my domain and email?+−
Yes. Your domain stays yours. Before the website moves, I check where your email is hosted and preserve the DNS records it depends on. Email should not be treated as automatically separate from a website move.
Who owns the website and its files?+−
You do. The code lives in your GitHub account, the hosting is connected to your accounts, and your domain remains under your control. I am not holding a required account or subscription for you.
What will I keep paying for?+−
You may need a paid Claude or ChatGPT plan, depending on the tool and features you use. Hosting for a site this size is usually free or inexpensive. There is no maintenance retainer from me, and I will list any ongoing costs before we start.
What if I want you to make bigger changes later?+−
Ask me. A new visual direction, a major restructure, or a feature that changes how the whole site works is separate project work. There is no retainer and no minimum.
What if Claude or ChatGPT changes, disappears, or gets expensive?+−
Your site is standard code in your own GitHub account. It can be edited with Claude or ChatGPT, another compatible tool, or by a developer. Changing AI tools does not require rebuilding the website.
Why not ask Claude or ChatGPT to build the whole site myself?+−
You can if you are comfortable making the design decisions, moving the content, protecting URLs and email, setting up GitHub and hosting, testing the build, and fixing what goes wrong. I do that work for you, then hand over a site and editing process you know how to use.
11 — Let's talk
Let's look at your site together.
Twenty minutes. I'll open your site while we talk, listen to what you want to achieve, tell you what the move would involve, and what it would cost. If it's not a fit, I'll point you in the right direction and answer your questions. Two weeks after that, you could be changing your own website.
Pick a time
Or ask a question first with this form
The close
You didn't start your business to become a web developer.
Let me build a site you love, that you can edit right in the same tool that is already helping to run your business.
Book a consultation call →