Websites

The full process, written out. What to audit, what order to do it in, where it goes wrong, and what you end up able to do yourself afterwards.

Six setups where staying put is the right answer. If your site is one of these, moving costs more than it returns and I'll tell you so on the call.

The most avoidable disaster in a website move. If your email runs through your web host, changing DNS carelessly takes your inbox with it.

The invoice is the small number. The expensive part is what happens to a website after the second time you decide a change isn't worth asking for.

After years of informal website audits, the sites that work share a handful of things. None of them are design decisions.

I looked at six physical therapy websites and couldn't tell them apart. They weren't bad — they were brochures, which is a different problem.