Consultants

The full process, written out. What to audit, what order to do it in, where it goes wrong, and what you end up able to do yourself afterwards.

Six setups where staying put is the right answer. If your site is one of these, moving costs more than it returns and I'll tell you so on the call.

The most avoidable disaster in a website move. If your email runs through your web host, changing DNS carelessly takes your inbox with it.

The invoice is the small number. The expensive part is what happens to a website after the second time you decide a change isn't worth asking for.

When every freelancer in your field publishes the same competent posts, sounding like everyone else is a positioning problem.

Clients don't hire consultants for information. They hire you for judgment — which is the thing generic content hides.